At Carpe Diem, we care about your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.

1. Information We Collect

We collect the following types of information:
- Chat Responses: Your travel preferences (e.g. vibe, mood, interests, and location) submitted through our chat interface to generate your custom itinerary.
- Contact Information: Your phone number, if provided, to deliver your itinerary and updates.
- Usage Data: Basic information about how you use our website (e.g. pages visited, interactions) via analytics tools.

2. How We Use Your Information

We use the information we collect to:
- Generate and deliver personalised day itineraries
- Communicate with you via SMS or similar channels (if you provide your phone number) - Improve our product and user experience through analytics
- Send occasional updates or offers (only if you opt in)

3. How We Store and Protect Your Data

We store your data securely and only retain it for as long as necessary to provide our service. We may use trusted third-party tools (such as messaging or analytics platforms) that adhere to standard data protection practices.

4. Sharing Your Data

We do not sell or rent your personal data. We may share data with carefully selected service providers solely to operate and improve our service.

5. Your Rights

You can:
- Request access to the personal data we hold about you
- Ask us to correct or delete your data
- Withdraw your consent at any time

To exercise these rights, contact us at carpediemlondon.app@gmail.com.

6. Cookies and Tracking

We may use cookies or similar technologies to analyze site traffic and improve user experience. You can adjust your browser settings to manage cookies.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated effective date.

8. Contact Us

If you have any questions or concerns, contact us at: carpediemlondon.app@gmail.com